We are now part of a new Comprend

Your partner in tech-enabled marketing and communication for transformative impact

Meet the new Comprend

May 27, 2020 Content

Excellent content requires great tools

 By Sara Hernandez

Managing website content is a never-ending task. The webpages need to be regularly reviewed and updated and new content has to be frequently created to meet stakeholder and business requirements. Content tools can make this task easier. 

Lack of time and changing priorities have always been a challenge when managing a corporate website. To make this task easier, tools are needed to help you review and improve your content. We recently hosted a webinar with Episerver on this topic, and below is a summary of the tools we use regularly with our clients.

Our favourite tools


Get a better understanding for your website visitors through heatmaps, recordings, surveys and feedback tools.

Read more about Hotjar.


A tool for fixing and improving accessibility, SEO, content quality, security issues, and more.

Learn more about Siteimprove

Optimal workshop

User research made easy with different digital tools for testing, insights and research.

Try Optimal workshop

SEO review tools

A free tool to help you with your search engine optimisation (SEO) efforts.

Go to SEO review tools


A great tool for efficient content creation, workflow, and collaboration. Write, collaborate and organise your content before publishing it on your website.

Visit GatherContent

Tools recommended by our webinar attendees: 

SEMrush - all-in-one marketing tool-kit

Canva - online design tool


One of our own tools is the annual survey Webranking by Comprend. It surveys stakeholders such as analysts, investors, business journalists and jobseekers to understand what information they expect from corporate websites. Based on their input we identify the gaps between stakeholders’ expectations and content on a corporate website.

The Webranking Report gives an overview of areas of improvement, and provides a practical list of the information your site is currently missing. The Report helps companies to prioritise areas of content development. 

Pre-order your Webranking Report today to get the early bird price.

Learn more about the Webranking Report and order your report

Engage your website visitors

What content on your website has the highest impact on your metrics, and what is the right balance between different topics? Episerver's Content Diagnostics is a tool that  identifies and analyses the content that is driving engagement on your website. It works on all platforms and will help you tag, evaluate and get deep insights into the performance of your website content.

Learn more about Content Diagnostics

Webinar material

Download the presentation from the Webinar.

See the video from the Webinar.

Demos of our favourite tools

If you would like demos of our recommended tools, please get in touch. We are happy to guide you through our Webranking tool or any of the other tools we have recommended. 

Helena Wennergren

Helena Wennergren

Senior consultant


+46 70 971 12 10

Cola Herrero-Driver

Cola Herrero-Driver

Head of Client Services


+44 (0)20 8609 4911