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July 09, 2020 Websites | Tech advisory

Are your technology costs eating up all your budget?

Running a website isn't free, but it doesn't have to cost more than necessary. In a changing world, what you really need is the ability to respond and react quickly with hassle-free publishing and editing. 

person at a desk

The resource meter

Resource allocation is a struggle even at the best of times. Operations come first, and communicators are often left behind to pick up whatever is left to spare. Everything, from the time spent to train people on platform processes to the energy needed to monitor evolving changing legal and tech requirements, is a drain on your available resource pool.

Covering platform and licenses costs is only half the battle – a site that is not populated will not win your company any favours. The less you have to sink into licenses and platform updates, the more you can afford to invest in what stakeholders will really notice: content and design.

Does this sound familiar? 

More options, more problems

Expensive technological solutions often exceed what is required for a good site and you’ll end up paying for more than you need. While platforms are becoming more and more complex, tailor-made service packages are a waste of your time, energy, and resources if all they do is provide functionality and features you will never use.

Keeping it under control

Stakeholders expect a steady communications flow but moving your development resources away from your in-house team comes at the expense of maintaining control in several key areas. Between an accelerated pace of technological change, increasing security concerns, and constantly evolving search & browsing algorithms, you might find yourself with no overview of what is happening to your platform.

The price of success

Technology looms darkly over corporate communicators’ thoughts – and budget! Setting up and maintaining a website can be costly. Licenses for your CMS, hosting, solutions like press feeds and share graphs – they all add up. You may end up spending your entire budget and only covering your technology needs, with no money left for content and design development.

More for your budget

What communicators want

Simplicity wins the day. The ideal platform is not the one with the most features, but the one that can sustain a regular and secure news flow to and from stakeholders. And that meets your needs.

This means hassle-free publishing and editing, seamless integration with outside tools and feeds, and effective distribution capabilities for information across devices.​ And, above all, manageable hosting and maintenance costs.

The solution?

Website as a Service (WaaS) is our solution to everything that might plague a communicator. As a subscription-based package, WaaS takes the complications out of setting up a website.

We provide a stable platform using the most recent technology, an editor-friendly CMS, integration with suppliers such as Cision or NasdaqOMX, responsive design enabling access from multiple devices – all in the span of a couple of weeks, depending on your needs.

Why choose WaaS

We’ve been helping companies communicate better for more than 20 years. WaaS is the X on the treasure map: a ready to use, cutting-edge platform that is built and optimised for corporate sites.

We know websites, so WaaS is up and ready to go as soon as you are. From technology updates to 3rd party integration, anything you might need is instantly available - the ideal option for anyone looking to cut through layers of jargon and get straight to communication.

Are you ready?
We are

Regardless if you are ready or not, we are. We help you get ready and drive your communication into the future.

Let's meet
James Handslip
James Handslip

Agency Director London


+44 (0)20 8609 4908

Johan Sixtensson
Johan Sixtensson

WaaS Service Lead


+46 76 109 05 42

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