December 19, 2017 Digital communications

8 good reads for the holidays

We have gathered a couple of interesting links on upcoming trends and changes that will occur during 2018. Happy holiday reading!

1. Physical fights back

We will no longer be able to differentiate between digital and physical design — they will be one and the same. This will have huge implications for brands and organisations — both in terms of how their teams are structured and how they develop products, services and experiences.


2. Computers have eyes

As well as comprehending our words, computers now understand images without any help from us. This brings huge opportunities for next generation digital services. User emotions are getting more important for companies to use for their advertising. Now we have ways to measure them, for example eyes and facial expressions can be scanned through cameras. IOS, for example, has built in facial recognition which can recognise which member of a family is using the phone.


3. The <video> element

When you’re trying to convey complex information in a visual format, a static image often just won’t do. After all, complexity tends to unfold over time – a still image of a user interface only tells you what’s in it, not how to use it. Enter the <video> element.

It’s no surprise we’re seeing the video element spring up all over the web, from our very own homepage to feature pages like Stripe Sigma.


4. More immersive “multimedia” longform

When we’re looking to publish longform content, it can be tempting to just throw a long text field onto the page and call it a day – but with all the tools for web publishing arising, more immersive custom layouts are being used, telling long stories using video, sound, charts, graphs and more.

Take this CNN story on global warming’s impact on Greenland – and the rest of the world.


5. Making Mobile a Priority

In the first half of 2018, Google will be rolling out its new Mobile First Index, placing more importance on the mobile version of your website by making it the first to be seen in the search results. This means that your website must have mobile-friendly design.


6. 19 web design trends for 2018

Web design trends, techniques, and tools that will define website and digital product design in 2018.


7. AI, biking & speaking taking over from writing

An in-depth read from Schibsted about some of the major trends coming in 2018.



Coming into force on 25 May 2018,  the General Data Privacy Regulation (GDPR) is on every marketers mind when preparing for next year.

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