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Centrica
Why Centrica value Webranking
Webranking is our stakeholder research that we undertake each year to help companies understand corporate audience expectations. This is what Bronwyn Huband, Senior Digital Communications Manager has to say about how Centrica use the Webranking report.
About Centrica
- Centrica, established in 1997, is a leading British multinational energy and services company. It operates mainly in the UK, Ireland, and North America, supplying electricity and gas to millions through brands like British Gas and Direct Energy. Centrica also offers energy solutions, home services, and innovative technologies to enhance energy efficiency.
Gives us an understanding of what content is importand and why
The report has given us an understanding of what content is important to have and why, where it should be positioned, changed or made more visible. It also helps us with our future planning. With Comprend’s help, we can have insightful conversations around continuous improvements. Webranking is one of the tools we use to help us get there, alongside our analytics and our HotJar survey. We really value the insight Comprend provide from the report and conversations with other stakeholders in the market.
The most valuable aspect from the perspective of building a website has been seeing where there are content gaps. Webranking helps guide what we should be doing and how to deliver the right user experience. It helps us provide a happy medium between the right content and a considered user experience.
Another great advantage is that it gives us an argument to go back to our internal stakeholders and explain why we think we should improve the website. It provides evidence on what we could be doing better and why, and what the outcome could be from that rather than just saying ‘We think we should be doing this’. Being able to see how we compare to what other organisations are doing is also really helpful.
How has the Webranking report helped you improve your website content?
I found the overall summaries really valuable as they gave us a snapshot of where we are doing well and where we could improve. It’s given us an understanding of what content is important to have and why, where it should be positioned, changed or made more visible.
It also gives us a benchmark of where we are against other corporate websites, especially other websites in our industry. It also helps us make sure we’ve got all the important content and shows how transparent we’re being.
Why is an external ranking of your corporate website important?
It helps provide the business case for why we should have a website and it’s good to have a evidence to back up that we are doing the right things by our customers and investors etc. Webranking is the recognition that we’re doing all the right things.
We have also included our Webranking performance as a KPI for this year to increase our UK and global ranking. We want to show as a team that we are challenging ourselves to continuously improve and the only way you can do that is through evidential research, such as Webranking, that helps us make decisions. Webranking helps back up the argument for making changes and continually investing in our website.
Tailoring your content to meet stakeholder requirements
When it comes to maintaining a successful website, understanding your stakeholders' requirements is critical. By using the Webranking Report, you can ensure that your website meets their needs and provides a positive user experience. You can gain valuable insights into your stakeholders' expectations and requirements, allowing you to tailor your content and website accordingly.
Additionally, the Webranking Report provides a structured approach to working on content improvements, helping you to focus your efforts and achieve your goals more effectively.
Order your report
Order your report to get detailed insights into the performance of your company.
Humla TördHead of Webranking
humla.tord@comprend.com+46 70 971 12 75
James HandslipManaging director, UK
james.handslip@comprend.com+44 20 8609 4908
Kimmo KanervaExecutive director
kimmo.kanerva@comprend.com+358 50 314 30 41