Pyramid is now Comprend

Pyramid is now Comprend

Tech-enabled marketing and communication

Adding breadth and experience in B2B, B2C and corporate communications. 

Our approach is insight and purpose-driven to deliver sustainable growth and impact. Working in a world that moves fast, experience, expertise and the ability to leverage technology are crucial

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Driving digital transformation for SSAB

Leveraging data and tech for a global manufacturer.

SSAB is a global steel company with a leading position in high-strength steels and related services.

Our role

  • Brand strategy
  • Creative strategy
  • Art direction
  • Photography
  • Visual identity
  • Employer brand
  • Tone of Voice
  • Copywriting 


  • Sitecore CMS
  • Azure hosting with kubernets
  • Design system (as code)
  • Headless front-end framework
  • eCommerce for B2B
  • Google Analytics
  • Salesforce integration

The challenge

Driving business growth through digitalisation 

When SSAB first came to us for support, they had a limited digital presence. They weren't getting the most out of their websites and had few self-service options available for customers. They didn't have the analytics and technology required to measure the effectiveness of marketing campaigns.

Lacking a cohesive data strategy and data visualisation platform, SSAB struggled to gain deeper insights into customer behaviour and, as a result, drive growth. As a pioneering business and a leader in the steel industry, SSAB knew that to stay at the forefront and drive business growth, a digital transformation was needed. 

With a focus on leveraging advanced technology, analytics and data, we worked in close collaboration with the client to renew SSAB's corporate and brand websites, launch a 24/7 customer portal and commerce, optimise SSAB's global marketing activities to increase marketing return on investment (ROI) and elevate the customer experience through digitalisation.  

A metal card detailing information about fossil-free steel with environmental statistics and a qr code.

SSAB knew they needed a digital transformation to stay at the forefront and drive business growth.

The solution 

Leveraging tech and data to optimise SSAB’s digital marketing and communication 

Website revamp to ensure an optimised user experience 

The first step of SSAB’s digital transformation was focused on enhancing their public websites. This involved redesigning both the UI and UX of the websites to ensure users can easily navigate the website and find the information they need. We also implemented cloud services and a new digital experience platform (DXP) to streamline website management and enable brand consistency across multiple sub-brand platforms.  

Integration of data to drive marketing ROI 

To help maximise SSAB’s marketing ROI, we optimised the company’s marketing operations by integrating data from various sources, including websites, customer relationship management systems (CRM), enterprise resource planning systems (ERP), and digital marketing channels. With comprehensive data on customer behaviour and content performance, SSAB now have the insights they need to better target potential customers and drive greater marketing ROI.    

Data-driven insights and visualisation to connect sales and marketing   

As SSAB’s strategic partner, we have also helped develop and implement a sales and marketing data strategy to support business objectives and help SSAB better connect with their customers. Following an extensive research phase, involving an audit of existing data assets and in-depth workshops with the client, we developed and implemented a portal which allows customers to easily order products and track documents and purchases and provides SSAB with data-led insights into customer behaviour which can be used to inform and optimise marketing and sales activities across touchpoints. 

Close-up of precision ball bearings with a metallic finish.

The Impact

Making a splash in the steel industry 

With an enhanced digital presence, including optimised websites, data-led marketing operations and a new customer service platform, SSAB have been able to build greater brand equity, drive growth and make their digital mark in the steel industry. For example, the company has seen: 

  • A fivefold increase in leads, driven by optimised marketing activities and websites with a best-in-class user experience 
  • Improved SEO performance and brand visibility thanks to the new digital experience platform, which allows for streamlined global content processes 
  • Enhanced data quality and resource allocation through the consolidation of product data into a single Product Information Management (PIM) solution
  • Improved digital marketing operations through the utilisation of advanced analytics and data-driven insights 
  • Greater content reach through the implementation of automated language processes for different languages

Through the provision of 24/7 customer services on their new platform, SSAB have also set a new standard for customer experience in the steel industry. 

Our implementation of tech and data into SSAB’s marketing and communication activities has been instrumental in driving the company’s digital transformation, enabling the business to better connect with customers and showcase its pioneering work within sustainable steel production. Our partnership with SSAB continues to evolve, empowering the business to innovate and thrive in an ever-changing market landscape. 

Contact us

Give us shout if you want to talk about how make your business able to move faster using technology at scale.

Johan SixtenssonClient director, WaaS
James HandslipManaging director, UK
Kimmo KanervaExecutive director