Finnish companies strong in IR and governance, with room to improve in careers and accessibility
Finland 2025-2026
In the 29th Webranking edition, Finnish companies stand out with their strong performance, achieving an average score of 60.1 points, which compares favourably with the European average of 47.1 points. This year, 52 of the largest listed Finnish companies were included in the ranking.
The results reflect Finland’s traditionally strong position in governance and financial communication, but also highlight areas where further improvements can be made, particularly in careers communication and accessibility.
60.1/100
Average score 2025-2026
47.1/100
Average score Europe 500
Key findings
- Investor Relations and share-related information are a clear strength: Finnish companies fulfil 62% of IR-related criteria, compared to the European average of 30%. They particularly excel in presenting financial outlooks, key ratios, and growth strategies, as well as detailed risk information.
- Investor communication formats go beyond basic disclosure: Several companies use blogs and podcasts to engage users and explain IR topics in a more accessible and engaging way.
- Governance transparency remains strong: Finnish companies outperform their European peers on several key indicators, including the publication of remuneration policies and board work policies.
- AI and emerging technologies are clearly addressed: 85% of companies briefly describe how technologies like AI and IoT impact their business, while 75% go further and provide detailed insights through dedicated content.
Strengths and best practices
62%
average performance IR section
Strong performance in IR and share-related information
Finnish companies continue to excel in presenting Investor Relations content, fulfilling 62% of related criteria compared to 30% across Europe.
Finnish companies particularly stand out in their ability to communicate forward-looking financial information, with many clearly outlining their financial outlook, key debt ratios, and growth strategy in their investment cases. Additionally, they are more likely than their European peers to include specific financial targets as part of their investment case, helping investors understand their long-term value creation plans.
The results also show that Finnish companies provide more detailed risk communication than the European average. Notably, they are significantly more transparent when presenting their overall risk management policies (+44% compared to the European average), as well as specific categories of risk, including geopolitical risks (+40%) and financial risks (+39%).
This level of disclosure contributes to building investor trust and reflects a mature approach to governance, especially relevant in times of heightened uncertainty across global markets.
30%
average performance IR section, Europe 500
90%
present their risk management process
Investor communication goes beyond disclosure
In addition to strong disclosure, several Finnish companies are using innovative formats for investor communication, such as blogs and podcasts. These formats make financial information more accessible and allow companies to share strategic insights in a more engaging way. A few examples include:
Kesko provides an “Investor blogs and podcasts” section where members of the executive team comment on market trends, financial performance, and strategy.
Wärtsilä publishes regular investor blog posts that explain the context behind financial results, events, and outlook.
Konecranes maintains an IR blog to support their investor communication and add clarity around reporting periods.
Overall, the consistently strong results in this area confirm that financial communication remains a cornerstone of Finnish corporate websites and suggest that companies are prioritising the needs of investors by providing clear, structured, and forward-looking information.

88%
publish their remuneration policy directly on the website.
Strong performance in board and remuneration disclosure
Finnish companies continue to perform strongly in the area of corporate governance, significantly outperforming their European peers on several key aspects of board and remuneration disclosure.
A majority of Finnish companies (88%) publish their remuneration policy directly on the website, compared to the European average of 64%. This ensures that stakeholders have easy access to information about how executive pay is structured and aligned with company performance.
In terms of board-related information, 85% of Finnish companies provide a board work policy on the website that includes at least one of the following aspects: skills, diversity, independence, or age. This compares with just 46% among their European peers, which reflects a strong commitment to board transparency.
85%
present a board work policy directly on the website.
Communicating the role of AI and emerging technologies
Another strength for the Finnish companies lies in how emerging technologies such as artificial intelligence (AI), IoT, and blockchain are impacting their business.
85% of Finnish companies provide at least brief information on the topic, typically through articles, press releases, or news updates. This is slightly above the Europe 500 average of 79%, and suggests that most companies acknowledge the relevance of new technologies for their operations, strategies, or product development.
Going a step further, 75% of Finnish companies offer more detailed insight into how these technologies are shaping their business. This is often found in the form of dedicated webpages, in-depth articles, or case studies, and compares with 66% of companies in the broader European sample.
By outlining how they are adopting emerging technologies, Finnish companies show readiness for change and reinforce their position in a competitive digital landscape.
85%
provide brief information about how emerging technologies are affecting their business
79%
provide detailed information about how emerging technologies are affecting their business
Challenges and opportunities for improvement
21%
present an accessibility statement, Finland
Accessibility statements remain a challenge
As seen in the previous Webranking by Comprend edition, publishing an accessibility statement remains a shortcoming for Finnish companies, despite the European Accessibility Act coming into effect this year. While there has been an improvement compared to last year (now 21% of Finnish companies present an accessibility statement, up from 12%), this remains well below the European average of 42%. Still, the overall accessibility performance is at a good level, with 83% of the companies receiving an Accessibility Cloud rating of A or B (79% Europe 500).
What makes this gap notable is that Finnish listed companies are generally recognised for strong governance and transparency practices. In other words, strong performance in governance suggests Finnish companies have the baseline capability to address corporate‑communication challenges such as accessibility, but the low share of accessibility statements shows a clear improvement opportunity.
In addition to outlining how the website meets accessibility requirements and known limitations, publishing an accessibility statement can help users, especially those using assistive technologies, understand available features or alternative formats and provide a contact point for reporting accessibility issues.
42%
present an accessibility statement, Europe 500
Careers communication slightly below average
The only area where Finnish companies perform slightly below the Europe 500 average is in the Careers section, with an average score of 54% compared to 55% across the European sample.
When we look more closely at the content dimensions, the gaps become more evident. Finnish companies lag particularly in areas such as offering an introduction to available career areas or roles, presenting a diversity/equal opportunities policy, describing social activities for employees, and providing details on learning and development opportunities.
From a job seeker's perspective, these are important signals. A careers page that clearly outlines the different roles available helps job seekers understand where they might fit in. Information about diversity and equal opportunities policies gives confidence in the company’s culture and inclusivity. Descriptions of social activities and learning/development pathways show what the working life may look like beyond the job description.
Given the strong disclosure and governance culture typical of Finnish companies, this weaker performance in the careers area points to a clear opportunity. Improving content related to role descriptions and development opportunities could help better meet candidate expectations and enhance the user experience.
54%
average performance Careers, Finland
55%
average performance Careers, Europe 500
1. Wärtsilä
87.9/100 points
2. Nokian Tyres
84.5/100 points
3. Valmet
83.8/100 points
Top 3 - Finland
Wärtsilä returns to the top spot in Finland, climbing from second place with a 3.9-point improvement. The website stands out for its strong user experience, particularly in the homepage, governance, and careers.
“We are honoured by this recognition. It is a testament to our commitment to delivering brand experiences that resonate with all our stakeholders across our touchpoints. Our website is a key asset that brings the Wärtsilä brand to life, and this acknowledgement inspires us to keep evolving.” says Kaj Forsström, Head of Brand and Interim Head of Digital Marketing, Wärtsilä.
“Having a strong and modern online presence is essential for building a successful brand and connecting with our stakeholders. This recognition highlights that our ongoing efforts are making a difference. Our goal is to provide the best possible experience for everyone visiting our website, and we’re always looking for ways to improve. Since online habits and needs evolve quickly, we’re committed to staying ahead and adapting to these changes.” says Johan Bäckman, Digital Marketing Manager, Wärtsilä.
Nokian Tyres ranks second and is this year’s best climber in Finland, improving by 16.1 points thanks to the launch of a new standalone corporate website. The site excels in structure, design, and transparent communication.
Last year’s Finnish winner, Valmet, drops to third despite maintaining a high score. The website remains strong in clarity, accessibility, and stakeholder focus, with especially well-structured content across careers and investor relations.
Top 10 - Finland
| Rank | Company | Sector | Score |
|---|---|---|---|
| 1 | Wärtsilä | Industrial Goods and Services | 87.9 |
| 2 | Nokian Tyres | Automobiles and Parts | 84.5 |
| 3 | Valmet | Industrial Goods and Services | 83.8 |
| 4 | Kesko | Personal Care, Drug and Grocery Stores | 83.0 |
| 5 | Fortum | Utilities | 82.3 |
| 6 | Kemira | Chemicals | 75.0 |
| 7 | Sampo | Insurance | 74.5 |
| 8 | Konecranes | Industrial Goods and Services | 72.7 |
| 9 | UPM-Kymmene | Basic Resources | 72.0 |
| 10 | Nordea | Banks | 70.5 |
Webranking by Comprend
Understand your audience's expectations and improve your communication. We base our insights on stakeholder expectations and provide actionable insights and benchmarking.
The Webranking report
The Webranking report is an online tool featuring 50 core criteria and 50 in-depth criteria. Buying the report gives you full access to this information – it allows you to check your results, view the survey criteria and data, compare your performance against selected peers, and much more.
Contact us
We’re more than happy to talk you through Webranking over a call, or perhaps a cup of coffee.