Insights
Thoughts, ideas and insights from experts in all things marketing, communication and technology.
From generative to agentic AI: How our Media & MarTech team moved from prompts to pilots
Most marketing teams have been using generative AI for a while now. Drafting copy, brainstorming ideas, summarising research, it's become part of the workflow. But there's a shift happening that goes beyond chatting with a language model and hoping for a useful reply. We're moving from AI that helps us do our work to AI that actually does work for us.
From experimentation to execution: the marketing shifts shaping 2026 so far
Much of the conversation around digital marketing still focuses on what is new: new tools, new platforms and new capabilities, particularly around AI. But the more useful question now is simpler: what is here to stay?
Bringing structure to marketing operations with Optimizely CMP
“Content and MarTech specialist Eliott Friberg looks at how Optimizely CMP helps marketing teams bring structure to planning and collaboration, and why the right onboarding approach is essential for turning the platform into a practical way of working.”
September is the new January: Three ways to kickstart your marketing
Content & MarTech Specialist Eliott Friberg explains how September offers a prime opportunity to reset marketing workflows, re-engage audiences, and set your brand up for long-term growth.
Third-party cookies and why they are dying
First of: what is a cookie and where is it? In their most basic form, cookies are text-strings that websites save on your device as you browse the web. They serve as a memory tool and are able to recognise your online behaviour and remember your actions. While this may sound negative, cookies are actually what makes the World Wide Web work the way it does. Whether you are online shopping, logging in to an account, or browsing the internet, cookies are responsible for your overall online experience.