Creating and maintaining a corporate website is a constant journey towards a changing true north. In our annual Web Management Report, we aim to see what trends, challenges and opportunities communication professionals across Europe are working with.
From the responses to our Web Management survey, it's clear that the coming year will bring change to the corporate web; AI is making more headway in communication work, content and elusive target groups is where work hours are being focused and the European Single Electronic Format (ESEF) will most likely bring change to the standard of reporting.