An efficient service for journalists
The Press section is one of the best areas of Danish communication, with the companies delivering half of what stakeholders such as business journalists expect to find in this section. Considering the bar for what stakeholders want is high, 50% is a reasonable starting point albeit with plenty of room for growth, and it outstrips the European average by 6%. Media contact information is a particularly strong aspect of this, with Danish websites containing on average 72% of the necessary contact details - the third highest amount on the continent. Companies almost always present at least one personal media contact, although more could be done to provide a general contact too, for queries that might arrive out-of-hours or when a personal contact is away.
One company that presents their media contacts in a decent level of detail is Chr. Hansen. They have pictures, titles, personal emails and telephone numbers for four of their contacts, so while there's no general contact details for the whole team, they do provide an extensive amount of options for any enquiry.