Supported with knowledge from Comprend's Web Management Survey 2018, this report aims at giving you insights in what companies prioritise and should focus on for the development of their digital corporate communications in 2018.
Delving deeper into the topics of how companies work with web management, what trends are expected for 2018, and what additions could be implemented for the upcoming year. Together with the findings from the survey, we provide tips on content development and technology introductions, to help you with the continuous development of a top-notch corporate website.
Trendspotting: The ability to perceive and adapt towards trends allows a company to effectively communicate through a range of channels. Topical changes being are realised within corporate websites; including user behaviour, technical updates and legal aspects.
Read more on how to prepare for constant change.
Content & corporate storytelling: Fulfilling stakeholder requests through a corporate website can prove challenging, especially when trying to not lose culture, vision and values through a computer screen.
Read about how corporate storytelling can be used to reflect the companies’ ethos.