We are now part of a new Comprend

Your partner in tech-enabled marketing and communication for transformative impact

Meet the new Comprend

Italy 

The 19th Italian edition of the Webranking research, conducted together with our partner Lundquist, has revealed that transparency becomes even more essential in times of crisis. 

The evaluation of companies in this year’s edition took place at a particular moment. The Webranking protocol has reflected the stakeholder needs that emerged from the Covid-19 pandemic and demanded a strong and transparent communications ecosystem from all the companies included in the research. In the list of companies evaluated in Italy, we included 122 of the largest listed companies. 

The top 5 best-performing companies this year are Terna, Snam, Eni, Generali, Poste Italiane. Another category to take note of this year are the Italian Best Climbers: Banca Ifis increased their score from last year’s edition by 34.4 points, followed by Illimity improving by 29.5 points, Iren improving by 20.4, Intesa Sanpaolo by 12 and Covivio by 10.5 points.

Read the summary of the Italian results

2020-2021
2019-2020
30
56.6
68.1
A2A
Italy
Utilities
Italy
87
25.4
30.4
ASTM
Italy
Industrial Goods & Services
Italy
10
79.1
74.5
Acea
Italy
Utilities
Italy
122
1.8
1.2
Acsm-Agam
Italy
Utilities
Italy
61
33.1
Aeroporto Marconi di Bologna
Italy
Travel & Leisure
Italy
11
77.4
73.1
Amplifon
Italy
Health Care
Italy, Europe 500
101
21.0
20.8
Anima Holding
Italy
Financial Services
Italy
85
25.9
31.5
Aquafil
Italy
Industrial Goods & Services
Italy
119
12.5
13.9
Ascopiave
Italy
Oil & Gas
Italy
60
33.3
37.8
Atlantia
Italy
Industrial Goods & Services
Italy, Europe 500
20
65.6
74.7
Autogrill
Italy
Travel & Leisure
Italy
82
26.1
31.6
Avio
Italy
Industrial Goods & Services
Italy
93
22.9
22.9
Azimut
Italy
Financial Services
Italy
121
2.2
2.5
B.F.
Italy
Industrial Goods & Services
Italy
71
29.6
36.1
BB Biotech
Italy
Health Care
Germany, Italy, Switzerland, Europe 500
78
27.7
BPER Banca
Italy
Real Estate
Italy
64
31.7
34.0
Banca Farmafactoring
Italy
Banks
Italy
24
62.8
61.3
Banca Generali
Italy
Banks
Italy
14
74.2
39.8
Banca Ifis
Italy
Banks
Italy
56
33.7
41.8
Banca Mediolanum
Italy
Insurance
Italy
69
30.5
Banca Monte dei Paschi di Siena
Italy
Banks
Italy
120
9.8
10.5
Banca Popolare di Sondrio
Italy
Banks
Italy
89
25.0
30.3
Banca Sistema
Italy
Banks
Italy
109
19.8
Banco BPM
Italy
Banks
Italy, Europe 500
45
39.0
49.9
Brembo
Italy
Automobiles & Parts
Italy
75
28.6
33.0
Brunello Cucinelli
Italy
Personal & Household Goods
Italy
68
30.6
39.3
Buzzi Unicem
Italy
Construction & Materials
Italy
65
31.4
CAREL Industries
Italy
Industrial Goods & Services
Italy
25
62.4
CIR
Italy
Automobiles & Parts
Italy
50
37.5
46.3
CNH Industrial
Italy
Industrial Goods & Services
Italy, Europe 500
42
42.9
50.3
Campari Group
Italy
Food & Beverage
Italy, Europe 500
21
65.1
79.4
Cattolica Assicurazioni
Italy
Insurance
Italy
59
33.4
36.1
Cerved Group
Italy
Technology
Italy
18
66.4
61.8
Coima Res
Italy
Real Estate
Italy
44
40.1
29.3
Covivio
Italy
Real Estate
France, Italy, Europe 500
118
13.5
15.4
Credem
Italy
Banks
Italy
54
35.3
Creval Group
Italy
Banks
Italy
73
29.4
Danieli & C.
Italy
Basic Resources
Italy
76
28.2
27.8
Datalogic
Italy
Industrial Goods & Services
Italy
51
37.4
29.6
De'Longhi
Italy
Industrial Goods & Services
Italy
86
25.8
DeA Capital
Italy
Financial Services
Italy
41
43.0
45.2
Diasorin
Italy
Health Care
Italy, Europe 500
87
25.4
44.0
ENAV
Italy
Industrial Goods & Services
Italy
33
52.8
54.6
ENEL
Italy
Utilities
Italy, Europe 500
8
80.0
77.6
ERG
Italy
Utilities
Italy
46
38.7
55.9
Edison
Italy
Utilities
Italy
102
20.9
18.6
El En
Italy
Industrial Goods & Services
Italy
90
24.5
Elica
Italy
Retail
Italy
3
86.3
92.5
Eni
Italy
Oil & Gas
Italy, Europe 500
56
33.7
Equita Group
Italy
Banks
Italy
82
26.1
24.5
Esprinet
Italy
Industrial Goods & Services
Italy
105
20.6
31.1
Exor
Italy
Financial Services
Italy, Europe 500
38
44.7
44.7
FCA
Italy
Automobiles & Parts
Italy, Europe 500
97
21.8
25.9
FILA
Italy
Personal & Household Goods
Italy
47
38.3
37.3
Falck Renewables
Italy
Oil & Gas
Italy
54
35.3
37.1
Ferrari
Italy
Automobiles & Parts
Italy, Europe 500
27
60.3
58.5
Fincantieri
Italy
Industrial Goods & Services
Italy
63
32.2
31.4
Finecobank
Italy
Banks
Italy, Europe 500
115
16.8
GVS
Italy
Technology
Italy
112
18.6
18.3
Garofalo Health Care
Italy
Health Care
Italy
4
85.3
85.8
Generali
Italy
Insurance
Italy, Europe 500
96
22.0
25.9
Guala Closures
Italy
Industrial Goods & Services
Italy
6
82.2
90.0
Hera Group
Italy
Utilities
Italy, Europe 500
17
67.9
69.2
IGD
Italy
Real Estate
Italy
92
23.4
23.9
IVS Group
Italy
Food & Beverage
Italy
36
50.2
20.7
Illimity Bank
Italy
Banks
Italy
58
33.5
35.6
Ima
Italy
Industrial Goods & Services
Italy
102
20.9
28.8
Interpump
Italy
Industrial Goods & Services
Italy
19
65.9
53.9
Intesa Sanpaolo
Italy
Banks
Italy, Europe 500
70
30.3
31.7
Inwit
Italy
Telecommunications
Italy, Europe 500
31
53.4
33.0
Iren
Italy
Utilities
Italy
7
81.4
78.1
Italgas
Italy
Utilities
Italy, Europe 500
79
27.5
36.0
Italmobiliare
Italy
Financial Services
Italy
94
22.8
25.2
Juventus FC
Italy
Travel & Leisure
Italy
82
26.1
La Doria
Italy
Food & Beverage
Italy
9
79.6
77.9
Leonardo
Italy
Industrial Goods & Services
Italy, Europe 500
21
65.1
61.4
Maire Tecnimont
Italy
Construction & Materials
Italy
74
28.9
31.7
Marr
Italy
Food & Beverage
Italy
106
20.0
Massimo Zanetti Beverage Group
Italy
Food & Beverage
Italy
99
21.2
23.4
Mediaset
Italy
Media
Italy
13
74.4
70.8
Mediobanca
Italy
Banks
Italy, Europe 500
29
56.9
66.3
Moncler
Italy
Personal & Household Goods
Italy, Europe 500
12
74.8
73.6
Mondadori
Italy
Media
Italy
91
23.7
Mutuionline
Italy
Insurance
Italy
117
15.5
Newlat Food
Italy
Food & Beverage
Italy
81
26.5
18.0
Nexi
Italy
Financial Services
Italy, Europe 500
110
19.3
Orsero Group
Italy
Food & Beverage
Italy
40
43.1
Piaggio Group
Italy
Automobiles & Parts
Italy
15
70.2
83.6
Pirelli
Italy
Automobiles & Parts
Italy
4
85.3
81.8
Poste Italiane
Italy
Insurance
Italy, Europe 500
37
44.9
36.2
Prada
Italy
Personal & Household Goods
Italy
16
69.0
73.8
Prysmian
Italy
Industrial Goods & Services
Italy, Europe 500
95
22.5
RDM Group
Italy
Construction & Materials
Italy
67
30.7
31.3
Rai Way
Italy
Media
Italy
114
17.4
Rcs Mediagroup
Italy
Media
Italy
66
31.2
34.4
Reply
Italy
Technology
Italy
48
37.9
44.1
STMicroelectronics
Italy
Technology
Italy, Europe 500
71
29.6
Saes Getters
Italy
Industrial Goods & Services
Italy
32
53.0
52.5
Safilo Group
Italy
Personal & Household Goods
Italy
26
60.4
56.0
Saipem
Italy
Oil & Gas
Italy
106
20.0
23.3
Salvatore Ferragamo
Italy
Personal & Household Goods
Italy
100
21.1
Sanlorenzo S.p.a.
Italy
Retail
Italy
35
51.6
55.1
Saras
Italy
Oil & Gas
Italy
98
21.6
SeSA S.p.a
Italy
Telecommunications
Italy
2
91.4
91.3
Snam
Italy
Utilities
Italy, Europe 500
104
20.7
Sol Group
Italy
Industrial Goods & Services
Italy
113
17.7
18.2
Tamburi Investment Partners
Italy
Financial Services
Italy
80
27.2
29.3
Technogym
Italy
Personal & Household Goods
Italy
34
52.4
62.4
Telecom Italia
Italy
Telecommunications
Italy, Europe 500
62
32.8
39.3
Tenaris
Italy
Basic Resources
Italy, Europe 500
1
92.1
87.3
Terna
Italy
Utilities
Italy, Europe 500
76
28.2
30.7
Tinexta
Italy
Financial Services
Italy
115
16.8
21.1
Tod's
Italy
Personal & Household Goods
Italy
43
40.5
43.7
UBI Banca
Italy
Banks
Italy
23
64.9
64.8
Unicredit
Italy
Banks
Italy, Europe 500
53
36.5
39.3
Unieuro
Italy
Technology
Italy
39
44.2
50.1
Unipol
Italy
Insurance
Italy
52
37.3
40.3
UnipolSai
Italy
Insurance
Italy
28
59.6
Webuild
Italy
Construction & Materials
Italy
111
18.8
Wiit
Italy
Technology
Italy
108
19.9
Zignango Vetro
Italy
Construction & Materials
Italy
49
37.8
doValue
Italy
Banks
Italy
Helena Wennergren

Helena Wennergren

Senior consultant

helena.wennergren@comprend.com

+46 70 971 12 10

Caroline Becker

Caroline Becker

Responsible for Webranking Italy, Switzerland, Austria

caroline.becker@lundquist.it

+39 02 3675 4126