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Career Survey 2018 summary

By creating an up-to-date and tailored careers section, with extensive company and employee information, better placed candidates will be attracted to your corporate website; whom will have the same engagement for core values within the workplace. To understand the demand of jobseekers, we survey them every year; not only to get under the skin of their demands, but to improve our Webranking criteria for the upcoming ranking season.

Career Survey highlights

This year there have been some clear stand out trends within the data on what jobseekers require from corporate communication teams when hiring. We had 246 respondents and below is a list of the key results seen throughout the data:

  • 22% of respondents found out about the last vacancy they applied for via friends or personal contacts and 19% via company's website.
  • Increase in interest on the ethical stance of a company, and the human rights beliefs
  • 48% prefer to use LinkedIn when applying for jobs, compared to 34% last year.
  • The overall average of trust on corporate media platforms has decreased from 3.6 to 3.3 compared to 2016.
  • There has been a call for more application feedback, whether successful or not, in the hiring process.
  • Respondents want to apply for jobs either by uploading their CV to the company’s website (58%) or by email (54%).
  • Less people are asking for information on compensation policy, promotions, and benefits packages that a company offer.
  • Increase in demand for a contact person and pictures for job applications, but a decrease in request for a Career FAQ section for careers.

How people view the application process – and how to make it great again

The satisfaction of an application process by jobseekers can vary depending on personal desires and past experiences. During the survey, we asked respondents to comment on suggestions they would offer to companies seeking new employees online. Most importantly, participants thought that employers should update their application processes. We also noticed a slight increase in the amount of respondents who would like to apply by sending in a video.

A larger number of comments suggested having better job offers, including working conditions and pay. More people are requesting feedback from the application process, whether positive or negative; to help with personal growth and improvement for future applications.

Our respondents were asked their preferable method of applying to vacancies, choosing as many options as they liked.

How would you prefer to apply when you have found an interesting job vacancy?
Uploading CV directly to the company's website
By email
By filling in a form on the company's website
On LinkedIn, logging in with your account
Easy application without a CV

Social media and jobseekers

For this year’s survey, responses varied in interest on corporate social media outlets. When we compared the percentage of respondents' work experience since graduation with where they would like to find information about working at the company, social media showed little change through the demographic. This included channels such as Facebook, Google Plus, LinkedIn and Wikipedia. However Twitter, YouTube and Instagram showed a clear division in data. People with no working experience after graduation were 15% more likely to learn about working at the company through YouTube than any other demographic. People with 20+ years of work experience did not choose any of these methods for finding information on working at the company.

When rating the trustworthiness of corporate social media outlets (weighted score between one and five), the average trust in all media outlets has mostly decreased in 2017 and 2018. Google Plus accounts are the least trusted, and the corporate website is the most trusted. An overall trend of reduced trust by jobseekers is seen, for all media outlets. The most trusted channels has stayed the same when it comes to ranking order since 2016. Corporate websites are still on top, followed by LinkedIn and Facebook. The change we see is in trust.

What our respondents think is the most important content on corporate websites

We asked our respondents what they would rate certain career related information for its importance to be on a potential employer’s website.

From this, we can see that five most important content are (on a scale from 1-5):

  • General information about the company (4.2)
  • Information about open applications (4.2)
  • Information how to apply for vacancies (4.1)
  • Work environment (4.1)
  • Company's geographical location (4.1)

Beyond the career section

Jobseekers will not stop their journey through the corporate website at just the career section. There is information they want to find in the rest of the website as well. Respondents were asked, what general information they would like to find on a corporate website.

Last year the top three were general company information, career information and sustainability information. This year, we see the same order of demand; but an increase in the request for all the data, particularly career information.

What general information do you want to find on a corporate website?
General Company InformationCareer InformationSustainability Information

Understanding the demographic of respondents

Comprend's Career Survey 2018 recieved a total of 246 respondents from a total of 28 different countries:

With most people being employed or self-employed, the survey attracted a range of employment statuses. 13% were unemployed at the time of completing the survey.

Employment Status

Most of the respondents had either a bachelor’s or master’s degree, whereas only a small fraction finished their education at middle school.

High School

A majority of the respondents, 58%, were 34 years old or younger. The second biggest group was 35-44 years old. There were no respondents over the age of 54 years old.

Respondent Age
24 or younger
25 - 34
35 - 44
45 -54

Working experience since leaving education is demographically well spread throughout the respondents. Over half of the respondents have six years or more working experience.

Years of Experience
2 years or less
2 - 5 years
6 - 10 years
11 to 20 years
20 + years

In short: Being able to attract the right people to a corporate role can be a challenge. People want to have as much information available to them on the website; without having to search the web for key statistics. The application process will need to be bespoke. More people want to apply directly through the corporate website. Something to keep in mind is that candidates would like the option of feedback on their application process; which would not only improve their potential success for next time but will make the company more approachable and honest. The applicant will therefore not feel intimidated or off put from applying for another role at a later date.

By Rebekah East

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