Knowing who your stakeholders are, what they want and how they behave increases your opportunities to reach the right person with the right message.
We have a history of basing our work on research. In 1997, we launched the first Webranking survey, where we asked financial analysts what they wanted from corporate websites - something we have continued to do every year since then. Last year's Webranking was based on feedback from 500 representatives from the capital market, as well as job seekers, and analysed the 800 largest listed companies in Europe. This gives us lots of data and insight into what some of the most important stakeholders of corporate websites want — and what companies can do to improve their communication.
In addition to research such as Webranking, which has a broader focus, we also provide customised research to help companies understand their specific target groups, users or situation.
Web analytics, user studies, surveys
Through web analytics, user studies and surveys, we help you understand the visitors to your website or intranet and translate their behaviour into possible improvements. Research is the foundation of user experience and necessary to define the goals of your website.
We have the tools and skills to help you find out what you don't know yet.