May 27, 2020 Webranking

Webranking 2020-2021 starts

The 24th season of Webranking by Comprend has just started. After researching what corporate website stakeholders – the capital market and jobseekers – expect from companies and their digital corporate communication, we have now identified the criteria that will be used in the ranking.

Europe’s 500 largest companies are by default included in the ranking, along with additional companies in selected markets. The results will be published during the autumn and winter. See which companies are included in this year's ranking. We will also publish the results for “All companies” – all companies that are ranked, regardless of which list they are on. This means that we invite companies that are not automatically included to be ranked by ordering the Webranking Report.

Important dates

18 May - the ranking started
12 August - last date to submit changes made during the ranking period that might have an impact on your results*
31 August - the ranking closes AND the last day to pre-order the report
Mid-October - the first batch of Webranking Reports are delivered

* We are aware that many companies use the summer period to make sure their websites are in perfect shape for the autumn. To make sure that we don’t miss any major changes you’ve made, you can send an email to webranking@comprend.com with links and/or explanations for updates you’ve made during the summer and we will make sure this information is included in your report.

If you are new to Webranking by Comprend, this is what you need to know:

1. Webranking evaluates corporate websites based on target group expectations

Websites need to meet the needs and expectations of their target groups. Webranking is a tool to help companies understand what the target groups want.

2. It is based on stakeholder expectations

Every year, we ask corporate website stakeholders what they expect to see from listed companies when it comes to information about the company, either as an investment, a company of interest for the public or as a potential employer. Based on responses from more than 500 people – 200 of which represent the capital market and 300 jobseekers – we summarise these stakeholder expectations into criteria we use to rank companies.
The criteria are split into different sections, such as About us, Investor Relations, Sustainability, and Careers. Some criteria also apply to corporate social media channels.

3. Webranking includes the largest companies based on market cap

Using STOXX All Europe as a baseline, we rank the 500 largest companies in Europe. Size is measured in market cap. We also rank additional companies in Sweden, Norway, Denmark, Finland, Italy, and the UK. These additional companies are also selected based on market cap, so we rank the largest companies in each country. In total, around 900 companies are included in Webranking.

4. All companies can access their detailed results

Starting in October, we present the overall results and the best performing companies (by country) on our website and in the media. We also publish the results of all companies in the Europe 500 list, and All companies, which includes all companies that have been ranked, regardless of country or size.

Any company can get access to their results on all criteria by purchasing the Webranking Report. 

If you want to know more, read about Webranking here or contact us directly! We’d be happy to talk to you or demo the report.

Helena Wennergren

Head of Research

helena.wennergren@comprend.com

+46 70 971 12 10

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