Insights

Our 2024 Webranking Capital Market survey sheds light on the evolving expectations of these key stakeholders across Europe.

The 2024 Careers Survey provides detailed insights into the expectations and preferences of job seekers across Europe.

Att definiera ett varumärkes personlighet eller karaktär upplevs ofta som hokus-pokus från reklammakare. En av orsakerna är naturligtvis att vi som arbetar med varumärkesutveckling inte lyckats förmedla vitsen med en väl definierad varumärkespersonlighet.

Intranets got a lot more facetime thanks to the pandemic, being an essential channel for employees to find the information they need for their work and for building company culture. Intranets nowadays are often part of a digital workplace, but there's one type of content that remains, and that's the intranet news.

TikTok is the second biggest social media platform behind Instagram, and for many of us, it's a bit unknown. Contrary to common belief, TikTok is not just for teens who can't wait to post their next lip sync challenge. Today it has one billion monthly visits, with users of all ages.

Employer branding is more important than ever before. It's no longer enough to provide good benefits, development opportunities, and interesting tasks to attract talent. Employers must also convince jobseekers that their company is a place where the jobseeker belongs and that the company's culture and purpose align with their values. And, as if this isn't hard enough, it must be done in a trustworthy way. So, how do you create trust when trying to position yourself as a great employer? And what should you avoid doing?

Finding the right talent is a constant challenge. It is also a challenge for jobseekers to find the company that they want to work for. You need to make sure that your website demonstrates what it is like to work at your company.

The job market is more competitive than ever, and companies need to stand out for all the right reasons if they want to attract top talent. As we've discussed in Comprend’s Careers Report 2019, a company’s corporate website is the main port of call for jobseekers who are considering making an application - and it's not just the Careers section you should be worrying about.