Insights

To continuously provide relevant, updated and interesting content is something that many companies struggle with. This is confirmed in our yearly Web Management Survey, where we ask communication professionals working with corporate communication about which content-related challenges they foresee will be the biggest this year.

An ever-increasing focus on sustainability means that more target groups want to understand companies' approach to sustainability and if the work that they do actually make any difference. The sustainability report can be one source for them, but the corporate website is likely to be the first source that stakeholders turn to.

Press, media, news... there are many names for the section that holds the most recent information about a company on their website. We often get questions on how to organise this section and how it should relate to the IR section.

Understanding what your audiences want from your corporate website is essential. In our annual Webranking research we map the needs and the most important information according to the stakeholders that we call the capital market - analysts, investors and business journalists.

Working with Investor Relations is all about relationships and trust. So why would digital communication, which is more often utilised by companies as a broadcast media, be the best way to support the company’s IR strategy?

2020 was a challenging year, and 2021 continues in the same direction, although at least now we have some light at the end of the tunnel. Amongst communications directors and heads of digital in Europe's largest companies, one of the biggest challenges was, not surprisingly, to make communication and business practices even more digital.

The accessibility experts at Funka recently moved in with us in our Stockholm office. We took the opportunity to discuss why accessibility is important and how corporate websites can improve.

It's safe to say that if 2020 has taught us anything, it's that predicting the year ahead can be a fruitless task! The 2020 plans of most European companies went awry by April of this year, and undoubtedly the majority of 2020 prediction articles became irrelevant around that time as well. Nonetheless, we will persevere with our annual tradition of predicting digital corporate communication trends with the hope that 2021 is more stable.Have we missed any communication trends? We would love to hear your thoughts on what lies ahead for your business in 2021. Get in touch!