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”Battle of the budget” – how to win the battle for marketing spend

In times of budget constraints, marketing often ends up on the back burner. International investors and analysts are increasingly recognising the value of marketing as an investment – but translating value into an internal budget discussion can be difficult. We want to remedy this. 

Sign up here: Battle of the budget

Where: Sveavägen 20, 

When: 17 October 16:00 - 19:00

(The event will be held in Swedish)

We invite you to an exclusive event where we gather marketing managers and consultants to discuss how you can argue for the importance of marketing - and get the budget you need for 2025.

Together, we sharpen our strategies to:

  • Build strong arguments for marketing as a long-term investment – not just a cost item. 
  • Show how crucially effective marketing is for a company's profitability. 
  • Communicate this value to management and other decision makers. 

Leading the conversation is Mats Rönne - one of Sweden's most experienced marketers and Sweden's Advert­isers' impact expert in the ongoing Impact Initiative.

mats ronne

For more information

We would love to see you there. Contact us for more information on how.

Gabriella BjörnbergDepartment lead, Business