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Keep up to speed with the latest trends and developments within communication, marketing and technology.

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Report
SEO in the age of AI

An analysis combining original research and industry data.

Discover how AI is transforming SEO
Article
October 2026
Label it or leave it? The AI disclosure dilemma

The EU AI Act tells you the minimum you have to disclose, not what your stakeholders will make of you for disclosing it.

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News

Aura ramps up AI development with Swiftly acquisition

At Comprend, we are excited to share the news of our parent company, Aura’s, strategic acquisition of AI consultancy, Swiftly – a move that strengthens our AI capabilities and opens up new opportunities for our clients. This acquisition enables a stronger AI-driven approach within Aura's network of agencies, fostering innovation and advancing the use of AI both within group and for our clients

  • AI
News
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Per Bruun appointed as new CEO of Comprend

Leading Stockholm-based marketing and comms agency announces leadership transition.

News

Dutch companies underperform in social sustainability information and accessibility standards

Thirty of the largest publicly listed Dutch companies were evaluated in Webranking’s annual review, achieving an average score of 45.76, slightly below the European average of 48.4. This marks a small improvement of 1.35 percentage points compared to last year. Dutch companies performed particularly well in key areas such as the homepage, about us section, and financial reporting.

  • Webranking
News

German companies lead in digital innovation communication but face challenges in investor transparency

This year's Webranking results for Germany reveal strong performance from the country’s 60 largest included companies. The average score of 52.5 points surpasses the European average of 48.4 points. The findings underline German companies' commitment to digital corporate communication and their ability to meet stakeholders’ expectations. Despite their strong overall performance, German companies face challenges in investor relations communication and presenting share-related information on their websites. Transparency on financial and strategic risks and dividend-related information especially falls behind stakeholder expectations.

  • Webranking
News
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French companies face challenges in investor relations and governance transparency

The results of the 2024-2025 Webranking survey provide a detailed look into how France's largest companies are performing in digital corporate communications. This year's evaluation covered 66 companies, with an average score of 43.2 out of 100. Since this is below the Europe 500 average, the results highlight several key areas where improvements are possible.

  • Webranking
  • Corporate communications
News

Spanish companies excel in financial reporting, but strategy communication needs clarity

The results of the 2024-2025 Webranking by Comprend reveal that Spain's 20 largest companies, based on market capitalisation, set a high standard for corporate website performance. With an average score of 52.07, Spanish companies have surpassed both last year’s average of 49.7 and the Europe 500 average of 48.40. This highlights a sustained commitment to meeting stakeholder expectations, particularly in key areas such as financial reporting and innovation.

  • Webranking
  • Corporate communications
News
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Sustainability communications advance, but UK companies miss opportunities to attract talent

The 28th edition of Webranking by Comprend evaluates how effectively the UK’s largest companies address stakeholder expectations for transparency and accessibility on their websites. These criteria are informed by direct insights from key stakeholder groups, including investors, analysts, and job seekers.

  • Webranking
  • Corporate communications
News
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European companies strengthen digital transparency but fall short in leadership visibility

The 28th Webranking by Comprend assesses Europe’s largest corporate websites on their ability to meet stakeholder demands for transparency and accessibility. This year’s findings show a slight improvement, with the average score increasing to 48.4 out of 100, up from 47.2 last year.

  • Webranking
  • Corporate communications
News
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Svenska företagswebbplatser visar hög transparens, men information om digitalisering och tillgänglighet saknas

I den tjugoåttonde säsongen av Webranking by Comprend har vi utökat den svenska listan något och har rankat 155 av de Sveriges största börsnoterade företagen för att återigen undersöka hur väl deras företagswebbplatser möter viktiga intressenters krav, så som analytiker, investerare och jobbsökande.

  • Webranking
  • Corporate Communications
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