Learn from the Comprend experts

When a legacy Digital Asset Management system reaches end of life, you don’t get to wait and see. Our client needed to act, and they needed to do it without losing a single asset, breaking their CMS, or disrupting the teams who depend on their digital library every day.

The generation most targeted for AI adoption is pushing back, and the reasons why should prompt every communicator to ask harder questions about how they're using the technology.

Midsummer is the Nordic region's most iconic summer celebration – and one of the most cluttered moments in the marketing calendar.

78% of enterprises have an AI pilot running. Only 14% have scaled one to organisation-wide use. We find that gap worth sitting with, because it’s where most of the organisations we speak with are quietly stuck right now.

As Visby prepares to host Almedalsveckan, we’re excited to share that Comprend will be joining the discussions this year. This unique annual forum provides the perfect setting to explore the future of tech-enabled marketing and communications and to connect with others shaping the future of our industry.

AI increases analytical capacity in your marketing team, but at the same time user privacy concerns decreases data quality. The answer is to take a new approach to marketing measurement and incorporate learnings from the golden age of advert­ising. If done right, this approach gives strategical as well as tactical insights. If you are new to these methods, you are likely to see effect increases from your marketing by at least 15-30%.

We all know the appeal of a campaign that runs itself. That's what AI-driven marketing promises, but full automation isn't the end goal. It's just a tool, and like any tool, it only works as well as the strategy guiding it.