Communicating the responsible approach of a betting company

Founded in 1934 and listed as a FTSE 100 Company, William Hill Plc is one of the world’s leading betting and gaming companies with a presence not only in the UK but also Europe, Australia and the USA.

Attracting investors to a betting company requires both lifting the investment case and highlighting how the company is trustworthy and responsible. We put 'Treating Customers Fairly' and 'Responsible Gambling' at the heart of the communication strategy and the corporate website to find this balance.

William Hill is a 'people business', employing 16,000 colleagues around the world, so training, retaining and attracting talent is a critical part of the business and thus the Careers part of the website. Colleagues from across the business are featured sharing their passion for the business, how they each play a part in driving the business forward and how they develop their skills.

A contemporary look and feel with colourful, bold imagery, rich stories and video brings the content to life. Embedded social media channels highlight facts on the gambling industry to stakeholders and opinion formers. William Hill reports that the website is engaging, relevant and constantly fresh for all users – and feedback and user statistics reinforce that.

Visit the William Hill plc website: www.williamhillplc.com

Cola Herrero-Driver

Senior Consultant

cola.herrero-driver@comprend.com

+44 (0)20 8089 1581

James Handslip

Managing Director (UK)

james.handslip@comprend.com

+44 (0)20 8089 1583

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