February 28, 2020 News

Designed to be read

Press release

Electrolux’s 2019 Annual Review has just been released. With a focus on telling the story of how the company creates value, the review has been designed with the intent to be read and used on digital devices.

The Annual Review is a companion to the full 2019 Annual Report. Where the Annual Report focuses on reporting the numbers, the review is fully committed to helping Electrolux’s message come through for investors and shareholders.

Telling the story

The key section at core of this goal is called “Create value”. It uses a combination of video content, illustrations, text, and photographs to communicate how Electrolux works across key areas such as innovation and efficiency, underpinned by the company’s solid financial foundation.

"The Annual Review serves to show what our strategy is and how we’re creating value for our shareholders. Through case stories, we want to bring the strategy to life and show in a tangible way the impact made by over a dozen case stories."
Sophie Arnius, Head of IR, Electrolux

Designed to be used

The content has been deliberately designed to be used on tablet devices during investor meetings. Basing the visual design and user experience on how the Annual Review was going to be used made a big difference when it came to its final design. As a high-quality brand, the Electrolux Annual Review experience needs to be on par with any of their products.

Designed for screens. Produced digital first.

Creating an annual review that works well and is enjoyable to read on mobile screens, tablets, and desktop is a different process from simply converting a print annual report to a digital format.

The digital approach also allows for the use of modern tools to manage the process, as well as key elements, including text corrections and comments on design and experience. Using a digital process from start to finish and designing for screen consumption has made the end product significantly better

PDFs are also important

The legal version of the Annual Report, presented as a downloadable PDF, is a companion document to the digital Annual Review. Since stakeholders value this format, the Annual Review is produced simultaneously as both a digital and PDF report, making the production process easy and streamlined.
The Annual Report and Annual Review PDF documents complement the online versions, offering a convenient option for users who wish to download and work with the content across separate documents.

Read the report

Don’t take our word for it. Read it yourself. 

Screenshot of Electrolux Annual Review 2019

For more information

Screen first for Annual and Sustainability Report

Nowadays, annual and sustainability reports, as well as reviews, are read on screens. Be it mobile, tablet or desktop, your documents need to be designed for digital use. At Comprend, we use our own Website as a Service platform to design and produce digital reports optimized for different screen sizes.
We create reports designed to be used, read, and consumed on a screen. We also simultaneously create a PDF document that can be downloaded and used offline. Read about the WaaS platform

About Electrolux

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people around the world, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world.

About Comprend®

We are digital corporate communications experts. We believe in creating stronger and more engaging digital solutions for listed companies and larger organisations in Sweden, the United Kingdom and the rest of Europe. We combine knowledge and thought leadership in corporate communication with digital skills. Together with our clients we help them communicate better.

Are you ready? We are

Regardless if you are ready or not, we are. We help you get ready and drive your communication into the future.

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Johan Sixtensson

Client Director

johan.sixtensson@comprend.com

+46 76 109 05 42

James Handslip

Managing Director (UK)

james.handslip@comprend.com

+44 (0)20 8089 1583