We started out by doing a pre-study to find out how to match the company’s goals and wishes with the stakeholders’ needs. Hufvudstaden set out goals for the website and prioritized the target groups.
We developed a new visual concept that puts the emphasis on Hufvudstaden’s core strengths, their renowned properties and their service minded people.
The new design facilitates the user’s journey, making it easier to find what they are looking for and manage the tasks they came to do.
Hufvudstaden’s content also needed a refresh. We set a content strategy for the website and decided on a new structure for increased findability and usability. Our copywriter helped Hufvudstaden rewrite some of the prioritised content of the website.
Throughout the project, we worked in an agile way together with the website product owner from Hufvudstaden and their technical supplier who did the implementation. We held regular stand up meetings and worked in iterations, making sure to always prioritise the most important features and functionalities.
A renovated digital space
The new website for Hufvudstaden is both an inspiring digital marketplace and a platform for corporate communication. Prospective clients can easily find vacant premises and existing tenants can find inspiration for a better work life. The website helps the visitors understand how Hufvudstaden works for a sustainable future, what it is like to work there and why the company is a good investment.
In addition, the website is now improved from an accessibility standpoint which also enhances the overall user experience for all visitors.
Hufvudstaden’s new website is an improved representation of what the company stands for; stability, high service levels, excellent quality and close relationships with clients.
Hufvudstaden’s new website