April 26, 2019 Websites | Content

Hufvudstaden gets a digital renovation

By Sara Hernandez

Property company Hufvudstaden manages renovations of high-end commercial spaces for its clients. When it was time to renovate their own digital space, the corporate website, Hufvudstaden came to Comprend for help. We worked closely together to launch a new website with a fresh design, updated content and improved the overall experience for all web visitors.

A website to meet the stakeholders’ needs

Hufvudstaden is one of the leading property companies in Sweden. They offer office and retail premises in some of the most attractive marketplaces in Stockholm and Gothenburg. Hufvudstaden is an expert in creative office spaces and retail premises. They needed to transform their own website into a communicative marketplace with an aim to show their brand, expertise, and showcase how they put their visitors first by catering to their needs and wants. 

The website is visited by a large group of stakeholders; from prospective clients, existing tenants, investors, journalists and job seekers. The website needs to meet all these stakeholders needs and deliver both mandatory corporate information as well as interesting stories and inspirational content for clients and prospective talent.

Screenshots of Hufvudstaden's new website

Working together 

We started out by doing a pre-study to find out how to match the company’s goals and wishes with the stakeholders’ needs. Hufvudstaden set out goals for the website and prioritized the target groups.

We developed a new visual concept that puts the emphasis on Hufvudstaden’s core strengths, their renowned properties and their service minded people.  

The new design facilitates the user’s journey, making it easier to find what they are looking for and manage the tasks they came to do.

Hufvudstaden’s content also needed a refresh. We set a content strategy for the website and decided on a new structure for increased findability and usability. Our copywriter helped Hufvudstaden rewrite some of the prioritised content of the website. 

Throughout the project, we worked in an agile way together with the website product owner from Hufvudstaden and their technical supplier who did the implementation. We held regular stand up meetings and worked in iterations, making sure to always prioritise the most important features and functionalities. 

A renovated digital space

The new website for Hufvudstaden is both an inspiring digital marketplace and a platform for corporate communication. Prospective clients can easily find vacant premises and existing tenants can find inspiration for a better work life. The website helps the visitors understand how Hufvudstaden works for a sustainable future, what it is like to work there and why the company is a good investment.  

In addition, the website is now improved from an accessibility standpoint which also enhances the overall user experience for all visitors.

Hufvudstaden’s new website is an improved representation of what the company stands for; stability, high service levels, excellent quality and close relationships with clients. 

Hufvudstaden’s new website

Maria Sjögren

Client Director

maria.sjogren@comprend.com

+46 76 109 05 55