The Swiss business weekly Bilanz reported exclusively today the findings of the latest Webranking by Comprend 2016-2017 Switzerland edition in collaboration with Lundquist.
The findings reveal that the smaller Swiss listed companies are the ones to watch when it comes to credible communicating via their corporate website and digital channels.
Swiss construction firm Sika makes a significant leap this year to take first place in the Swiss ranking with 73.7 points out of 100. Telecoms company Swisscom, last year’s winner, follows in second place with 72.6 points with hearing care solution company Sonova in third place with 68.1 points.
The Swiss average rose 0.3 points from 44.6 to 44.9.
Credible communications not a matter of size
Year on year, results in Webranking prove that the size of a company by market cap does not guarantee “best performance” status. Credible comms is a skill to be learned and improved upon over time, with companies who master the art showing a clear understanding of the fundamentals of online corporate comms and digital dialogue. These companies pass the stress test as they show they are effectively responding to market needs.
The Swiss results this year once again hold this theory to be true, with smaller listed companies demonstrably outperforming their larger peers. Sika takes first place in our Webranking analysis, despite the fact it ranks in the top 30 on the SIX stock market. LafargeHolcim, Swiss Re and Novartis, who place in the top 20 of the SIX expanded by market cap, rank in 20th, 21st, and 22nd place in our Webranking analysis respectively.
Two smaller listed companies actively raising their game this year are Sonova, for the first time on the Webranking podium, and Barry Callebaut, for the first time in the top 10.
Hall of Fame
To celebrate the 13th edition of the Swiss research, and the 20th edition of the overall research, we wanted to do something special this year, and award the companies who have consistently demonstrated excellence in communicating their stakeholders’ needs on their corporate website and via their digital channels. This ranking highlights the dedication and energy these companies have put in for over more than a decade to improve their corporate communication.
See the full results for Switzerland
Download the Swiss executive summary (in Italian, PDF 5 MB)
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Webranking is Europe's leading survey of corporate websites and the only global ranking that is based on stakeholder demands. By identifying what the corporate audiences expect, we can help companies identify how to improve their corporate website content to better meet stakeholder needs.