Creating and maintaining a corporate website is a constant journey towards a changing true north and our Web Management Report can help you plan your route - it's our guide to the trends, challenges, and opportunities currently impacting communication professionals across Europe.
Responses to this year's Web Management survey make it clear that change is coming for the corporate website. Read the report to find out more about topics such as:
Corporate reporting: present and future
Every year, listed companies across Europe publish their annual reports and PDF is their format of choice. However, the European Single Electronic Format (ESEF) is closing in fast and it has the possibility to change the standard of reporting.
Target groups - from a panorama to a microscopic analysis
Communication is all about interaction. Understanding your target groups and the kind of communication that creates engagement is a lengthy process that requires dedication, time, and a hands-on approach. And analytical skills.
Inside the minds of communication teams
AI and content work steal the show this upcoming year - in 2019, communication departments will focus more on stories and careers, while developing IR sections and integrating AI functionalities will also receive increased attention.