November 12, 2018 Webranking | News

Eni, Gruppo Hera and Snam top the Italian podium  

By Anthony Swain, Lundquist

The Italian weekly L’Economia del Corriere reported exclusively today the findings of Webranking by Comprend 2018-2019 Italy edition in collaboration with Lundquist. The findings reveal a year of growth for Italian companies, with 70% of the companies ranked improving their score since last year’s edition, showing their commitment to corporate digital transparency.

Oil and gas company Eni beats out last year’s winner Snam for first place, with 93.2 points out of 100. Multi-utility company Gruppo Hera takes second place with 91.7 points. Snam drops two places taking in third with 91.3 points.

The Italian average rose an impressive 4.4 points, reaching 43.5 (the average last year was 39.1). This year the research evaluated 111 Italian companies (down from 112 last year).

All change to the top 10 as investment in digital corporate communications grows

After years that saw the same companies dominating the top 10 positions of the research, this year we see Pirelli (5th place) and Italgas (10th) make their mark. These two are also among the sixteen Italian companies (up from twelve last year) who have improved by more than 10 points and retain the best improvers moniker. Cattolica Assicurazioni and Pirelli take the all-time crown, with both companies improving by +50 points.

In order to achieve excellence, however, long and constant work is required, as confirmed by the long-term presence of Eni, Snam and Gruppo Hera on the podium.

Italy closes in on the European gap

The marked improvement shown by Italian companies sees them catching up to their European counterparts (which this year reach an average of 47.2 points). In fact, the gap between the two moves down from 6.6 to 3.7 points.

Comparing their performance in the various sections of research, we see similar scores in the sections related to reporting and presentation of past data (company presentation, press releases, financial statements and information about the share) and a larger gap on topics including strategy, sustainability and ability to attract talents (careers).

Italian companies are particularly strong in reporting but are less inclined to communicate their future vision. Presentation of a mission, strategy, objectives and investment stories are less frequent than in the overall European cohort.

See the full result list for Italy

Download the Webranking Italy 2018-2019 whitepaper (in Italian)

For more information about the research, or to order the Webranking Report please contact us.

Helena Wennergren

Head of Research

helena.wennergren@comprend.com

+46 70 971 12 10

Anthony Swain

Webranking Italy

anthony.swain@lundquist.it

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Further reading

November 12, 2018

What to consider when creating editorial guidelines

November 07, 2018

Swedish companies increasingly better at sustainability comms

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