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September 06, 2018Websites| Digital communications

Axfood’s corporate website nominated for Swedish design awards

By Sara Hernandez

Axfood launched a new corporate website last year and Comprend was a proud part of that project. Their website is now nominated for two awards: Svenska Designpriset and the Publishing Prize.

A new look and feel for Axfood

Axfood is Sweden’s second largest food retailer, working with brands such as Willys, Hemköp, Axfood Närlivs, Axfood Snabbgross, Mat.se, Middagsfrid and Eurocash. In 2017, Axfood launched a new brand platform with an increased focus on sustainability. Their goal is to be the industry leader when it comes to care for good and sustainable food. Axfood needed a corporate website to reflect this position and to meet the increased demands from stakeholders such as investors, media, employees and job seekers.

Comprend, alongside sister agency Hallvarsson & Halvarsson, worked together with Axfood to create a new concept for the corporate website. We designed the website and worked on the UX, structure and content strategy. The new website was launched during fall 2017. Axfood now has a platform where they can meet their stakeholders and tell the story of Axfood as both a good investment, a reliable business partner and a leader within sustainability.

We are proud that Axfood’s new corporate website has now been shortlisted for two of Sweden’s most prominent design awards.

About the awards

The Publishing Prize is an annual juried contest for films, websites, newspapers, magazines, books and other printed material in English and Swedish. The competition was established in 1990.

Svenska Designpriset is a similar contest with a focus on design. The contest is split into subcategories such as editorial, information, commercials, digital, images and events. The winners are decided through a general voting system.

How to vote

The award ceremony for Svenska Designpriset will be held at Berns in Stockholm on the 25th of October. Anyone can vote for their favorite entries at: http://www.designpriset.se/rostning.php

The winners of the Publishing Prize awards will be decided by a jury. The award ceremony will be held at Berns in Stockholm on the 7th of November. More about the Publishing Prize: https://publishingprize.org/

Get in touch!

Want to know more about the work we do for corporate websites? Contact us!

Sara Hernandez

Director

sara.hernandez@comprend.com

+46 761 09 05 06

Stockholm

Switchboard
+46 8 407 22 00

Staffan Lindgren
CEO
+46 70 971 12 12

  •  

  • Sveavägen 20, PO Box 3666
    103 59 Stockholm
    Sweden 

London

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+44 (0)20 7336 8429

James Handslip
Client Director UK
+44 (0)208 089 1583

  •  

  • Second Floor, 59 Lafone Street,

    Courage Yard
    London SE1 2LX
    United Kingdom

Further reading

September 06, 2018

How to work in a more data-driven way

September 05, 2018

The annual report is dead, long live the annual report

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