November 13, 2017

Snam, Eni and Gruppo Hera top the Italian podium in Webranking by Comprend 2017-2018 research

The Italian weekly CorrierEconomia reported exclusively today the findings of the latest Webranking by Comprend 2017-2018 Italy edition in collaboration with Lundquist. The findings reveal that increasing foreign investment and business transformation are pushing more and more Italian companies to invest in digital transparency.

Snam retains its spot in first place, with 94.2 points out of 100. Oil and gas company Eni follows in third place with 92.4 points, with multi-utility company Gruppo Hera dropping one place to take third with 91.5 points.  

The Italian average rose 0.2 points from 43.3 to 43.5. This year the research evaluated 112 Italian companies (up from 70 last year).  

SEE THE FULL RESULTS FOR ITALY HERE

Increase in foreign investment and business transformation push for digital transparency 

Since the first Italian edition launched in 2001, we have witnessed more and more Italian companies place transparency at the heart of their digital corporate communications. Spurred on by an increase in foreign investment, greater competition, and business transformation in light of significant events, Italian companies are investing like never before in their digital channels.

Within the top ten best scoring and among the most improved we find those companies that are transforming their business or that are taking a clear role on major global transformations. This is especially the case for Snam, Eni, Terna and Erg, companies which are experiencing and responding to the transformation of the energy sector, and have invested a considerable amount in digital transparency in recent years.  

Three macro trends stand out in the world of corporate digital communications in Italy:

  1. The digitalisation and globalisation of products and services are pushing businesses to rethink their strategies, invest in new markets and business ventures, giving way to an overall transformation of the business. As a result, companies are using their digital channels as a means of explaining their strategy to stakeholders. 
  2. With the new EU directive obliging Italian companies to disclose non-financial information, sustainability is the hot topic of the moment. Despite this, still too few companies are communicating transparently on sustainability topics. 
  3. In the social and digital era, excessive “noise” and the battle to stand out is a challenge for all companies competing for attention. Online communication, in fact, can no longer ignore the rise of visual communication and the importance of user experience.

Download the Italian executive summary (in Italian, PDF 5 MB)

Rank Company Score
1 Snam 94,2
2 Eni 92,4
3 Gruppo Hera 91,5
4 Generali 87,8
5 Terna 85
6 Salini Impregilo 78,3
7 ERG 74,8
8 Telecom Italia TIM 73,6
9 Mondadori 72,9
10 Prysmian 72,7

SEE THE FULL RESULTS FOR ITALY HERE

 

For further information regarding the research and to order a full company report, please contact Caroline Becker at caroline.becker@lundquist.it or Helena Wennergren at helena.wennergren@comprend.com.


Webranking

Webranking is Europe's leading survey of corporate websites and the only global ranking that is based on stakeholder demands. By identifying what the corporate audiences expect, we can help companies identify how to improve their corporate website content to better meet stakeholder needs.

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Further reading

November 16, 2017

Takeaways from Web Summit 2017

November 09, 2017

Comprend’s office in Lisbon closed

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