This year’s Webranking by Comprend reviewed, scored and ranked 778 internationally listed companies based on how well their corporate websites meet the requirements of stakeholders, jobseekers and digital audiences.
In the 20th edition of Webranking by Comprend, Dutch companies performed better than average with a score of 44 out of 100. European companies on average scored 42.7points. The Netherlands ranked higher than Russia, Belgium, Poland and Turkey, to name a few, which places it 16th out of the total of 20 countries ranked in Europe.
Of the 26 Dutch companies included in the ranking DSM kept their top position scoring 63.3 points despite a decrease in score compared to last year, 72points. The gap to the second runner up became smaller this year with Aegon improving it’s score by 0.7 points which gave them a total score of 62.3 on this year’s Webranking. There is no change for third place as Arcelormittal kept their bronze medal with 59.6 points.
Although placing last in the Netherland’s Webranking, Altice became the biggest improver with an increased score of 6.3 points comparatively with 2015-2016 ranking.
Despite performing better than the average European companies, the Netherlands punctuation has decreased from 79,7% to 63% relatively to last year’s report.
Similar to last year’s Webranking, Dutch companies performed best in the Homepage and Reporting sections with an average of 63% and 60%. The presence of banners and the availability of press releases and annual reports are some of the features that are raising the Dutch companies rate of the sections mentioned above. Netherland's companies performed worse in Investor relations where there’s a great potential for improvement even though compared with other companies in Europe Dutch companies ranked higher than average.
Another criterion that we need to consider is the Corporate Social Responsibility (CSR) which decreased from 4.1 to 3.3.This demonstrates that Dutch companies need to re-evaluate their position about the importance of the CSR section for their stakeholders and try to improve it and make it a fulfilling section again. To enhance its score on this section, Dutch companies should provide more information about its CSR strategy and social targets and also deepen their available information about corruption.
|Rank|| ||Company name|| ||Score|
|1|| ||DSM|| ||63.3|
|2|| ||Aegon|| ||62.3|
|3|| ||Arcelormittal|| ||59.6|
|4|| ||Unilever|| ||57.4|
|5|| ||ING|| ||57.3|
|6|| ||Heineken NV|| ||55.3|
|7|| ||Royal Dutch Shell|| ||54.3|
|8|| ||Randstad|| ||53|
|9|| ||Airbus|| ||51.5|
|10|| ||Akzo Nobel|| ||50.7|
|11|| ||Philips Electronics|| ||50.3|
|12|| ||ASML Holding|| ||49.6|
|13|| ||VimpelCom|| ||49|
|14|| ||Vopak|| ||45|
|15|| ||Wolters Kluwer|| ||42.8|
|16|| ||Gemalto|| ||41.4|
|17|| ||RELX Group|| ||39.8|
|18|| ||Qiagen|| ||39.3|
|19|| ||KPN|| ||38.1|
|20|| ||NN Group|| ||35.2|
|21|| ||Ahold Delhaize|| ||33.4|
|22|| ||Unibail-Rodamco|| ||31.5|
|23|| ||Heineken Holding|| ||26.5|
|24|| ||GrandVision|| ||25.6|
|25|| ||Altice|| ||23|
|26|| ||Hal Trust|| ||8|
See all Dutch results
For further information please contact Viktoria Enmark, Senior Consultant at +46 76 109 05 08 or email@example.com.