Why you need a web & social media editor at your next event

By leahschothorst

The border between the physical and digital world is becoming blurred. Events are not only for people attending a physical venue in person, but also for digital audiences – participating by video, tweets and online conversations from different locations, using different devices to join in.

A few weeks ago we wrote about digitalising events and the importance of using digital communication to promote events and keep up conversations with attendees, panelists and other stakeholders.

When conducting a seminar, conference or other type of event it is crucial to make sure that the activities are documented. For instance, presentations should be saved, notes written, blog posts formulated and photographs taken. In an ideal world, most types of events should also be recorded, either for direct streaming or to be uploaded later to external or internal communication channels.

So who should make sure that all this work is done? That you have the hashtags ready well before the event, that someone is responsible for tweeting and interacting with attendees on social media. Who is going to live-blog the event and take snap shots of the presenter and the panelists? Who will make certain that the powerpoint presentation is uploaded and shared the minute a presentation is completed and who will analyse the online conversations that your event is sparking?

This is why you need a web & social media editor at your next event. To make sure that the online conversation is parallel to what is happening at the actual physical event.

Plan your digital communication during Almedalen

Sweden’s largest political and corporate event is approaching; Almedalsveckan (the Almedalen week in Visby, Gotland). A lot of organisations will be there and thousands of seminars, panel discussions, presentations and other types of events will be held. Comprend, alongside sister agencies Hallvarsson & Halvarsson and Springtime will be present at Almedalen, and this year we are bringing a team of web and social media editors ready to help all our clients with their digital communication:

• Managing social media conversations and activities.
• Liveblogging, livetweeting and other type of event documentation.
• Writing articles, summaries and reports following an event.
• Photographing for digital channels.
• Social media monitoring and analysing traffic, conversations and relevant influencers.

Get in touch with us to learn more about how we can help you maximise your digital communications during Almedalen, the most important week of the year.

Sara Hernandez

sara.hernandez@comprend.com, + 46 761 09 05 06.