The Webranking Report

The Webranking Report is your guide to what information is missing from your corporate website, according to the capital market and jobseekers. 

Based on feedback from 400 respondents, the Webranking criteria shows what information two of your most important target groups expect from your corporate website. Every year, we at Comprend survey what the capital market - which includes analysts, investors, business journalists - and jobseekers find important when looking for information about a company.

100 criteria in the Webranking Report

Companies can take part of the criteria and their own results in the Webranking Report, which is an online tool that contains 50 core criteria and 50 in-depth criteria, split up into ten sections:

  • Home page
  • About us
  • Press
  • Reporting
  • The Share
  • Investor Relations
  • Corporate Governance
  • Sustainability
  • Careers
  • Features and Functionality

Each criterion often consists of more than one subitem. This is  to allow for a higher score to be  given to those who provide more than the basic information, for example:

Best practice examples

The report presents the company's result for each of the 100 criteria, which includes a description of why it is important, and what information we are looking for. There are best practice examples for all core criteria, with a screenshot and a link to the examples.

Example of Webranking best practice

Why buy the Webranking Report?

This is what some of the Webranking clients have to say about it: 

  • "This is a perfect and comprehensive guide for Corporate websites."
  • "Detailed investigation, good to see what peers are up to."
  • "It's a structured and professional approach to our most beloved question 'what do our users want?'"
  • "It is a focused report with concrete advice."


 

 Order your report

Report types 

Plan information

Free

Standard

Plus

Custom

Criteria and results - Definitions and weight25% of criteriaYesYesYes
Background research Detailed data from background research surveys25% of criteriaYesYesYes
Best practice examples25% of criteriaYesYesYes
PDF and Excel versions-YesYesYes
Evaluation of your website-YesYesYes
Benchmark analysis - Your website compared with 3 selected peers-YesYesYes
Qualitative comparison and extended review--YesYes
Presentation - Video or on location--YesYes

Standard

Your score and rank -  Based on the core criteriaYes 
Background research
Detailed data from background research surveys 
Yes
Best practice examplesYes 
PDF and Excel versionsYes
Evaluation of your websiteYes
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended review-
Presentation - Video or on location-

Free

Your score and rank -
Based on the core criteria
Yes 
Criteria and results -
Definitions and weight
25% of criteria 
Background research
Detailed data from background
research surveys 
25% of criteria 
Best practice examples25% of criteria 
PDF and Excel versions-
Evaluation of your website
Benchmark analysis -
Your website compared with 3 selected peers
Qualitative comparison
and extended review
 -
Presentation -
Video or on location
 -

Plus

Your score and rank -  Based on the core criteriaYes
Background research
Detailed data from background research surveys 
Yes
Best practice examplesYes 
PDF and Excel versionsYes 
Evaluation of your websiteYes 
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended reviewYes
Presentation - Video or on locationYes

Custom

Your score and rank -  Based on the core criteriaYes
Background research
Detailed data from background research surveys 
Yes 
Best practice examplesYes 
PDF and Excel versionsYes 
Evaluation of your websiteYes 
Benchmark analysis - Your website compared with 3 selected peersYes
Qualitative comparison and extended reviewYes
Presentation - Video or on locationYes
 Custom research about your stakeholdersYes

Helena Wennergren

Head of Research

helena.wennergren@comprend.com

+46 70 971 12 10

Let's meet!


Don't hesitate to contact us to find out how we can help you.

Stockholm

Switchboard
+46 8 407 22 00

Staffan Lindgren
CEO
+46 70 971 12 12

  •  

  • Sveav√§gen 20, PO Box 3666
    103 59 Stockholm
    Sweden 

London

Switchboard
+44 (0)20 7336 8429

Phil Marchant
Managing director UK
+44 7740 933 415 

  •  

  • Second Floor, 59 Lafone Street,

    Courage Yard
    London SE1 2LX
    United Kingdom

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