For the second year in a row, Webranking by Comprend has examined how non-listed companies in Italy are meeting the growing expectations of stakeholders in terms of transparency and dialogue on digital channels. Financial services firm SACE tops the ranking from the 50 firms considered, followed by Granarolo and Poste Italiane.
SACE moves up from third to first place with 41.4 points out of 80, obtaining the title of the best company for digital corporate communications in the ranking of Italian non-listed companies. SACE is followed in second place by new entrant Granarolo with 40.7 points, and Italian postal firm Poste Italiane in third place with 39 points (Which was also this year’s most improved website).
Only two companies analysed, SACE and Granarolo, achieve over 50% of the total score (meaning they recieved more than 40 points out of a total of 80), considered the threshold for a site that meets stakeholder demands in terms of transparency and dialogue.
Companies at the bottom of the ranking do not meet the minimum content required by the market (meaning they achieved less than 30% of the total points). This year, 35 companies in Italy failed the test, with 13 companies scoring between 30 – 50%. These companies should consider improving their digital presence to better communicate with stakeholders.
Like last year, companies representative of the “Made in Italy” brand, remain at the bottom of the ranking. Some of Italy’s most famous consumer fashion brands, such as Versace, Calzedonia, Dolce & Gabbana and Armani, maintain a modest approach to digital communications, failing to present adequate information about the company or an annual report. The companies are well known globally, operating in international markets and are therefore subject to the increasing stakeholder demands. This lack of information from fashion’s leading companies is problematic, as it comes with the real risk of losing business opportunities.
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