Jobseekers and the corporate website
On a corporate website, jobseekers tend to visit the About section just as much as the Careers section. To ensure that jobseekers can find other important information such as code of conduct, diversity, and sustainability initiatives, it is essential to map the user journey and provide cross-links in the relevant places.
Jobseekers appreciate information split up into sections for junior and senior applicants. This makes it easier for them to get tailored information that is right for them.
The most important information
In our survey, we asked 200 active and passive jobseekers across Europe what information is most important to them on a future employers' corporate website. Their responses can be summarised into two areas:
- What it's like to work at your company?
- The job ad and description of the recruitment process
Show what your company is like
The career website is where jobseekers go to find out more about you. This is also your tool to show what your company is all about and why someone should join. It is your window to make your employer brand come to life.
Culture and work environment are two of the things that make a company unique. They are also so much more than just words posted on the wall, so find different ways to show them. There isn't a fixed recipe for what to show or how to show it, but here are some ingredients that can help your company.
We are likely to see a higher degree of remote work following the pandemic - something that jobseekers want to know your approach on. Even so, images and videos of employees, from the company's offices and other locations can help to paint the picture of the working environment.
Having your own employees sharing what they do and what they think about their employer in testimonials is one way of illustrating what it is like to work at your company. These can be simple interviews with photos or videos. Make sure to cover different types of roles, locations, and experience levels.
The job ad and recruitment process